Social Media Marketing Questionnaire

Thank you for choosing Digi Kwic. Kindly Fill in the form and submit it in order to begin your Social Media Marketing Project.

A Social Media Marketing Brief Form is a crucial document that outlines the objectives, target audience, and key messaging for a brand’s social media campaigns. It serves as a foundation for creating effective marketing strategies and ensures that all team members are aligned with the project goals.

The first section of the brief should detail the campaign objectives. This could include goals such as increasing brand awareness, generating leads, or driving website traffic. Clear, measurable objectives allow the team to evaluate the campaign’s success and adjust strategies as needed.

Next, it is essential to identify the target audience. This section should describe the demographics, interests, and online behaviors of the ideal customer. Understanding the target audience helps tailor content that resonates with them, ensuring higher engagement rates.

The brief should also outline the key messaging for the campaign. This includes the primary message and tone of voice that will be used across social media platforms. Consistency in messaging helps build brand identity and fosters trust with the audience.

Additionally, the brief should specify the platforms to be used for the campaign, such as Facebook, Instagram, Twitter, or LinkedIn. Each platform has its unique audience and content format, so selecting the right channels is critical for achieving the desired outcomes.

Finally, the brief should include a timeline and budget for the campaign. This helps in planning content creation, scheduling posts, and allocating resources effectively. By having a clear framework in place, the Social Media Marketing Brief Form ensures that all aspects of the campaign are strategically planned and executed, leading to successful outcomes.

Your Name:

Your Email Address:

Your Phone Number :

Business Category/Industry :

Project Overview:

Company Name:

Website:

Briefly describe your company and what it does:

What are your company’s core values?

What is the goal of this social media project?

Have you tried any social media strategies in the past?

Which strategies worked and why?

Which strategies didn’t work and why?

Define Objectives:

What are the primary objectives for this social media campaign? (e.g., increase brand awareness, generate leads, grow followers, etc.):

Do you have any specific targets or KPIs you want to achieve? (e.g., number of followers, engagement rate, website traffic, etc.):

Target Audience:

Who is your target audience? (Age, Gender, Location, Interests, etc.):

What are their main pain points or needs?

Which social media platforms do they frequently use?

Who are their favorite influencers or brands?

Key Message and Tone of Voice:

What are the 3 to 5 key messages you want to communicate through this campaign?

What tone of voice do you want to use? (e.g., professional, casual, humorous, inspirational, etc.): Are there any specific styles or themes you want to incorporate?

Which social media accounts or campaigns do you admire and want to emulate?

Technical Requirements:

Which social media platforms do you want to focus on? (e.g., Facebook, Instagram, Twitter, TikTok, YouTube, etc.):

How many posts do you expect per week?

What type of content do you prefer? (e.g., videos, images, stories, carousels, etc.):

Do you have any specific requirements for aspect ratios or formats?

Are there any branding guidelines or assets we should use? (e.g., logos, fonts, colors, etc.):

Additional Information:

Are there any special promotions or events we should be aware of?

Do you have any competitors we should keep an eye on?

Is there any additional information or requirements we should consider?

Social Media Marketing Questionnaire